Every major club manufacturer prefers their clubs be fit outdoors. Real ball flight gives you information that a net and a screen can’t replicate — direction, trajectory, how the ball reacts off real grass in real wind.
When we set up Mulligan’s, we needed a location with a real range we could use for fittings every day, year-round. Bogey’s Sports Park — west of Short Pump, where Broad Street meets Ashland Road — was the answer. A working public range, parking, room for fitting carts, and a steady flow of Richmond golfers wandering through.
The pro shop and the range work together. You walk in, browse, pick something off the wall, walk out the back, and hit balls. Hand the club back, grab another. When we run a Trackman fitting, we’re standing on the same grass you’d play any morning at Hermitage or Salisbury.
It’s a setup nobody else in Richmond has, and it’s the entire point.